Graphics

Designing high quality graphics whith that professional touch, an Adrenalis speciality.

Defining a visual identity

Adrenalis can work out your visual identity, alter it or redefine it entirely. The visual identity must satisfy some aesthetical rules and at the same time be within the frame of conventional marketing criteria in usage in your field of activity; on the other hand, letting originality have precedence over convention may lead to a stronger impact on your client thanks to an unusual visual identity which pleases you, steps out of the crowd and increases your sales..

The focal point of your visual identity: your logo

Your logo must blend harmoniously with the set of graphics designed for your website.

It is a two phase creation:

	First, a team work on defining the context and the marketing criteria applying to your business (as discussed earlier).
	Then, a work of pure creation by our specialist in computer graphics

As a central part of your set of graphics, the logo is often of a limited intricacy for the purpose of being easily memorised but it should be still powerful enough to have a striking impact on the website visitor. It identifies your business name(s), commercial brands and shop signs. Varied logos can be derived from the main logo, whilst retaining some of its features; this solution, for instance, allows for creating - for each of your brands - a distinct logo which will also bear unmistakenly the hallmark of your leading brand or trademark.

There is no room for error in the creation of a logo as it has to make the right “kind” of impact for the correct and strong identification of your company. If time says you got it wrong, setting up a new logo will involve a messy and costly communication campaign for overwriting the old one in the memory of your clients! Here, at Adrenalis, we come up with the final design only after a careful and accurate elaboration that anticipates the implications created by the options we have to choose from.

Correspondences follow-up

Printed graphics on your business stationery (letters, envelopes and business cards) must be created in harmony with the graphics shown on your website and they should include you logo. A neat and elegant presentation on stationery can only be achieved through high quality graphics elaborated in accordance with the limitations imposed by the printing process. Adrenalis takes care of the design and can bring it ready for processing to local professional printers who can offer you keen prices for all you stationery needs.

Business cards

It is about leaving an elegant but strong impression and about associating your business with quality in the mind of people looking at them; business cards are often the advertising tool the most distributed; they often are the first link between you and your potential clients. Adrenalis can strike a balance between a casual lay out and an original one whilst respecting your own idea about a serious image of yourself and your business. Again, if you wish, we can take the project up to the final stage and pass it on to local printers eager to give you a good deal.

Posters

The large volume orders are catered for by an Adrenalis’ parent company who specialise in graphic design and boast an impressive track record in this field. Our own experience ranges from covering a one off artistic event to more ambitious projects such as sustained communication campaigns.

Leaflets and flyers

Quality advertising communication leaflets and flyers can be printed in four colour processing on glossy or mat paper; for tighter budgets plain black printing is available on sheets of various colours and weights.

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